Successful marketing to the Intelligence Community requires more than a professional looking capabilities statement and a handful of occasional meetings. While the Intelligence Community shares common marketing elements with other federal agencies, the IC is different in the way one should direct marketing efforts.In order to win contracts and create Intelligence Community Jobs, an integrated approach is required that addressees three major segments of the business:· Core Competencies
· Business Development
· RecruitingEach of these segments is critical and interrelated and requires major efforts to ensure success. Together they are parts of an integrated plan. However efforts in one area certainly affect the other two key elements.Core CompetenciesWinning business in the IC is all about a strong value added proposition that is relevant to the needs of the community. It is not enough to have a product or service offering that works in the commercial world or in other federal agencies. The Intelligence Community, like all customers purchases on the basis of value added to meet their own very specific mission requirements, and perceived value is the basis of the purchase decision.Core competencies are the heart of the company’s value added proposition and must be real based upon past performance and experience. Further, the list of core competencies must be presented in a way that is clearly perceived as valuable by the IC.A clear explanation of the value proposition is required. Most companies prepare a bulleted listing of Core Competencies that addresses those services it provides best, and then post this list to their web site and go no further. Sometimes a separate capabilities statement in power point form is developed but often this is no more than a bulleted list without further clarification.As a result only a portion of the true value proposition is established. More detail is required that will support aggressive, effective promotion in order to support a business development effort. For example, it is not enough to merely list that your company is a “software developer”. This competency needs to be described in further detail including languages used, techniques and processes applied and standards complied with. Often, detailed past performance examples aid in the perception of added value.A suggested first step is the addition of rich content to the corporate website that expands the technical details of the core competencies. This content, in the form of white papers and other technical discussions like technical briefings can be easily included on the website and will show to the customer that the company is serious. The more explanatory data the better.Next, marketing collateral in the form of professional looking capability statements, tri-fold brochures and other explanatory handouts and summary of past performance on relevant projects is also an effective way of communicating core capabilities.Expanding the core competencies and preparing presentations in a form that can reach out to the business prospects definitely aids the business development effort.Business DevelopmentBusiness development is a total process and includes a great deal more than merely making contacts and handing out business cards. In order to succeed the business developer needs to target and understand the needs of potential customers. This requires extra effort in the IC because of the security needs of the community.There are literally thousands of business developers addressing the Intelligence Community but only a small portion are truly successful. It takes more than a general knowledge of proposal preparation or superficial contacts to succeed.The first step is to gain a complete knowledge of the needs of the customer and this takes research and homework particularly for the Intelligence Community. Research takes time and commitment because the IC restricts access to the inner working of agencies in the community. But, with a rigorous program of research and networking, business opportunities will develop. It is not, however, a process that produces quick results.The Intelligence Community has specific needs and missions. In all there are 16 agencies that make up the Intelligence community but the lion’s share of the business comes from four agencies that collect, interpret and disseminate intelligence. These are the National Security Agency (NSA- SIGINT and Cyber), the Central Intelligence Agency (CIA – HUMINT), the National Reconnaissance Office (NRO- IMINT) and the National Geospatial-Intelligence Agency (NGA – GEOSPATIAL). There are other agencies as well but the big four are industries by themselves.Each agency has specifically defines missions with different requirements in order to meet those missions. In addition buying patterns are different from agency to agency. As a result, research is required to identify the specific needs of each agency that is targeted and the corporate core competencies must address these needs.In addition, domain experience in the form of prior work in the agency is important. This can be achieved by joining a bidding team that has domain experience and presenting core competencies that add value to the team.Expectations must be set realistically. It takes effort and persistence to penetrate an agency but once you achieve that goal the rewards are large. The Intelligence Community is critical to the nation’s security and will be around for years to come.Recruiting and Intelligence Community JobsFor service suppliers and system integrators, supplying highly qualified candidates with the proper security clearances is the goal of a well run business development effort. But many companies, even large companies, overlook the importance of recruiting.In the Intelligence Community, recruiting is as important as winning contracts and many contractors have failed because they have been unable to supply the FTE’s (Jobs or Full Time Equivalents)required by the contract. It is often said of many service providers and systems integrators that their business assets go home every night. The inability to maintain a viable employee bases is a matter of survival for these companies. Revenue is based upon billable hours created by employees.Many factors must be considered when creating an effective recruiting process. The first is the application of best recruiting practices to the effort. This requires rigorous standards for qualification and an effective qualification process. Sources of resumes must be evaluated and used and a management database is required to manage large amounts of data in the form of resumes of new applicant.Recruiting is a constant process because existing employees leave or change jobs as customer requirements change. The qualifications of potential new hires is also a constantly changing process as core competencies change and customer missions are modified.As a result, marketing to the Intelligence Community and the creation of Intelligence Community jobs is a demanding effort. Each step in the process is interrelated to the other area of effort and in order to be successful, care must be taken to have a successful integrated approach.

One of the most flexible “places” to hold down a job is on the internet because all work can be accomplished within the comfort of your own home. Let us look at what is available regarding online data entry jobs that can pay a us a good wage.Updating Blog SitesNumerous online employers such as business firms as well as private individuals are very much in favor of hiring the services of some internet users to regularly update their blogs. These blog site owners are very knowledgeable about the particular topics that they want to discuss in their blogs. However, the predicament is the difficulty for the blog owner to communicate their thoughts by way of the written word, as well as a regular lack of time to make an information entry into the blog. This type of work can be regarded as online data entry. You – as the operative, receive an average number of tasks daily to finish within the day. After completion and upon specification, you will receive the agreed compensation for the work.Data Entry via TwitterOne of the largest social networking sites to successfully gain popularity today in terms of “quick exchange of ideas” online with many other individuals (and more and more with companies) is Twitter. Although there’s a continuous increase in its user base, the problem lies on what they should tweet about (discuss). And here’s a nice opportunity for you, albeit right now a somewhat rare opportunity. Just make a regular tweet update containing 140 characters – it should include a link to another website – for a certain Twitter account (business). Then, you’ll be compensated for doing this very straightforward task. As a side note, multi-national companies are beginning to realize the value of Twittering and are starting to invest time in its use. It should not be long before Twittering jobs become more common-place.Article Writing OnlineInternet advertising really works wonders in driving traffic to different targeted sites. Article writing can be categorized among the online data entry jobs with the largest compensation and this is why various people grab this opportunity to earn. If you take this work seriously and with proper assistance, the earning potential is decent to “very nice, thank you!”. Believing that you have the talent to write articles of a few hundred words – a few hours daily, this one’s for you. Nevertheless, the content still depends on your employer’s subject of interest, so its hardly a case of you picking and choosing. Furthermore, as English is the language of choice over the internet, to make a decent income your own ability to communicate in English via the written word has to be good to say the least.

Communication is the act of influencing and inducing others to act in the manner intended by the speaker or writer. It is an interpersonal and inter-organizational interchange of material, ideas, understanding and information. The quality of communication determines the extent of the success of a business. The companies that have developed good and effective communication systems are far more successful than those without one.It establishes relationship between the superior and the subordinate, and the quality of relationship revolves around the nature of communication. In your business career, Effective Business Communication helps you convey your ideas, lead, guide, and motivate your employees. The business of an organization is run on interchange of information, plans, ideas, proposals; use of data; and conducting discussions, meetings and research which are all different forms of business communication.In an organization the manager has to read, speak, write, listen, observe, and supervise that all are media of communication. He uses letters, reports, proposals, and memos for written communication. Good communication is a key to management effectiveness. Management needs to communicate policy, instructions, objectives and goals so that all employees will understand and accept them. Effective communication is vital inside the company because employees can be betters motivated and more efficient by it. A properly organized and arranged letter, telephone call, or personal conversation can win back an angry, disgruntled, and dissatisfied customer and create goodwill for the company.The following communication ability and skills are required for success in business career.Should be able to communicate effectively with all levels of management. Must have substantial experience, training in oral and written communication and demonstrate good writing skills. Be able to prepare special analysis, research reports, and proposals. Need ability to compose effective correspondence. Must have ability to communicate and sell ideas, firm, and products. Must be able to cultivate and maintain good customer relationship. Need skills in gathering, analyzing, and interpreting data and in writing analytical reports.In a nutshell, success of the business depends on effective communication.